Oui Lincoln is a stylish womenswear boutique, situated in the heart of the Bailgate area.

Founded in the 1950s, Oui is a family owned business, based in Germany. The company has around 50 stores across Europe, but the Lincoln branch was the first Oui shop in the UK.

Oui stands for a passionate, life-affirming spirit and luxurious knitwear in all its facets - casual styles created with attention to detail, always with the aim of putting a smile on your face. 

Oui Lincoln stock womenswear from the company’s unique fashion brand, as well as a selection of shoes from designers including Kennel & Schmenger, Gabor and Unisa.